Although Street View isn’t new, in the last few months, Google has been pushing the Street View platform found on Google Maps. While they are getting rid of the “see inside” feature built into the street view platform, they are integrating the photo spheres that are taken at businesses with the Google My Business platform.
Photo spheres or Virtual Tours?
There is a slight difference between photo spheres and virtual tours. A photo sphere consists of one photograph that is put into a 360 viewer. A virtual tour brings multiple photo spheres together, creating a path that you can travel down from photo sphere to photo sphere. It is very similar to the way you can “walk down a street” using Google Maps Street View.
Studies have shown that those who use virtual tours generate 2X more interest in their Google My Business listing. “Those who view a listing with a virtual tour are twice as likely to be interested in booking a reservation there. And among 18-34 year-olds in particular, prospects are 130% more likely to book based on a tour”. More information about that study.
In fact, 67% of people surveyed want more virtual tours! These can only be achieved through 360 photos, which, to be honest, are tricky to get right with a phone.
Get a free photo sphere for your business
Using special Google authorized photography equipment, we are able to make photo spheres and virtual tours possible for businesses in a matter of minutes. One sphere only takes on average a few seconds to set up, and one second to take.
We are offering a limited series of photo sphere sessions to Rexburg Businesses to help accomplish part of our vision – “Local success for the community”. Our pictures are hosted on Google’s servers for everyone to see, and can only help you become more visible in the search engines. There are no risks or worries involved.
So if you are a Rexburg business, take advantage of our offer and get excited about these next features of Google! If not, contact your local Google certified Street View photographer and see how your business can benefit from this new technology!